BMW Is The Number 1 Premium Automotive Brand In Singapore For YTD September

In the first nine months of the year, BMW Asia continued its strong momentum, staying as Singapore’s #1 premium automotive brand and #2 overall. It also captured almost half of the country’s premium EV market during this period.

BMW Singapore recorded a 4% year-on-year increase in Q3 2025 and a 6% rise year-to-date through September.

“As we approach the final stretch of 2025, we are thrilled to have further increased our lead in Singapore’s premium automotive segment for the first three quarters of the year,” said Lars Nielsen, Managing Director, BMW Group Asia. “It is also heartening to see that BMW BEVs remain a popular option for customers who want to switch to electromobility but also value a premium driving experience. These strong results are proof that our customers have confidence in our products, services and technology, and that our dealers are delivering on their promise of providing a 360-degree customer experience that goes above and beyond what is offered in the market.”

“BMW Asia curated several experiences in Q3, in partnership with Performance Motors Limited and Eurokars Auto, to deepen relationships with existing customers, while attracting new ones,” continued Nielsen. “At BMW, we are more than just a car brand, we are a lifestyle that focuses on creating emotional connections throughout the ownership journey. For our customers, we immerse them in a world of innovation, sophistication and performance that make them proud to be a BMW owner. For potential customers, we build on the reality that the joy of driving is still a decisive purchasing factor for them and create aspirational touchpoints that allow them to witness this firsthand.”

BMW Asia celebrated its 40th anniversary in Singapore alongside the nation’s journey to modernity. Highlights included a festive BMW iDrive animation for owners, the BMW Golf Cup National Final and “Drive Your Golf” lifestyle experience, a Michelin-starred dining event and the BMW Art Night featuring emerging artist Paris Brosnan.

BMW Group Asia is also updating its leadership in Singapore. 1 November 2025, Mr. Lee Hwee Siong will return from Vietnam to reassume his role as Director of Sales Channel & Network Development. Effective 1 December 2025, Mr. Tobias Wulff will take over as CFO, while current CFO Ms. Beate Mueller will move back to Munich to head BMW Group’s Controlling Finance Division, People and Real Estate.

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