BMW supports a paradigm shift to cities based around people rather than cars.
Electric car sharing represents an important pillar of the BMW Group’s efforts to help create a sustainable model for urban mobility, reduce traffic volumes and improve the quality of life in cities. In order to bring this goal within reach through partnership with cities, the BMW Group set up a Centre of Urban Mobility Competence in early 2015. The team of experts brought together under its roof are working with cities and the relevant stakeholders to develop sustainable concepts for future mobility in urban areas. Today’s press conference signals the official start of operations at the BMW Competence Centre. At the same time, 100 all-electric BMW i3 cars are now available for DriveNow car sharing customers in Berlin, Hamburg and Munich. In London the BMW i3 was already added to the DriveNow fleet in May, and other cities in Germany and Europe will soon follow suit.
DriveNow has added more than 470,000 customers around the world over the last four years, including 430,000 in Germany (120,000 in Berlin). Since 2013, DriveNow has been running 60 all-electric BMW ActiveE cars in Munich and Berlin as part of the WiMobil and ePlan research projects. They have performed outstandingly well in day-to-day use and will now be replaced by 40 BMW i3 cars in Berlin, 30 in Hamburg and 30 in Munich.
“Our customers have enjoyed using the BMW ActiveE cars as much as the conventional vehicles in our fleet,” says Nico Gabriel, managing director of DriveNow. “This initiative has enabled us to put around 3,000 people per month behind the wheel of an all-electric vehicle for the first time – and, in so doing, spark their enthusiasm for electric mobility. The introduction of the BMW i3 into our fleet is the logical next step, and will soon be followed by a range of others in Germany, Europe and around the world,” adds Gabriel.
Credits: Oneshift News Team
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