Caltex Celebrates 75th Anniversary Giving Away $40000 Worth of Fuel

Caltex Celebrates 75th Anniversary Giving Away $40000 Worth of Fuel

OneShift Editorial Team
OneShift Editorial Team
15 Dec 2011

A team of eight drivers have won a year’s worth of fuel each in the Caltex Techron Club promotion. They will be splitting the equivalent of a full tanker of fuel, worth $40,000 in total.

As part of its 75th anniversary celebrations, Caltex ran a number of promotions throughout the year, culminating in Techron Club. It was designed to encourage drivers to fill their vehicles with Caltex fuels with Techron®, and experience the unique cleaning power of the fuel additive, specially developed to enhance the performance of vehicles.

The promotion of over 75 days started on 1 September 2011 and came to a close on 15 November 2011. Drivers had to register for a unique code, before forming teams to qualify. The winner was determined by the team that spent the most on Caltex fuels with Techron throughout the promotion period.

A total of 293 teams took part, and in its final weekend, teams battling for top spot sprinted to an aggressive finish. Although initially lagging in second place, Team PYPERAM claimed the top spot with last minute effort, spending a mere 3.5% more than former table toppers, Team AWESOMEONE.

Credits: wilswong

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