DS Brand Celebrates Two Years In China

DS Brand Celebrates Two Years In China

OneShift Editorial Team
OneShift Editorial Team
10 Jul 2014

A 29-year-old woman, Guan Zhenyan, was named as the 10,000th DS customer in China and she was presented with the keys to her brand-new DS 5LS by Arnaud Ribault, Managing Director of DS in China, at the anniversary ceremony at the DS World.

The ceremony was also the platform for the launch of a new DS Club, which is a web community for customers to share conversations and for the brand to provide answers to any product, service or other DS specific questions that customers may have. DS Club will soon bring community members exclusive services, including DS-themed travel promotions, with one themed around ‘Parisian Luxury’.

Yves Bonnefont, Chief Executive Officer of the DS brand worldwide, commented; “DS now has a network of 60 points of sale in China. With the launch of the DS 6WR in the autumn, it now markets three locally-produced models – a feat achieved in just one year. As DS sets out to become a premium brand on a worldwide scale, the results obtained in two years in China, the world’s number-one automotive market, encourage us in the pursuit of our business offensive.”

Credits: Oneshift News Team

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