First Look: Vietnam Built Nissan Livina MPV

The first locally assembled Nissan vehicle offered in the country, the stylish MPV that seats seven will be sold at one newly opened Nissan flagship dealer in Ho Chi Minh City and one in Hanoi.

"The opening of two flagship dealers in Vietnam with a locally assembled product represents the company's continuing priority focus on business expansion into emerging markets," said Toshiyuki Shiga, chief operating officer of Nissan Motor Co., Ltd. (NML), who attended the launch ceremony today at Thao Dien Village in Ho Chi Minh City. "Vietnam is one of the key global automotive markets, and we are glad to mark the important milestone in the market today."

Prior to today's launch, Nissan had been selling available import models in Vietnam on a small scale. Now Nissan will be positioned to become a significant part of the automotive market in Vietnam. Nissan has targeted global market share of 5.5 percent within three years. The model lineup for the Vietnamese market will increase to more than eight models, including three locally assembled models and a range of available import models such as Nissan 370Z, Murano, Teana and X-TRAIL. For the first year, NVL expects sales to total 2,000 units.

The Nissan Grand Livina is assembled by Vietnam Motors Corporation (VMC), an existing automotive assembler, and is distributed by NVL. VMC follows the Nissan Production Way (NPW), the global standard established by NML to assure production quality across markets.

Credits: wilswong