Ford is Named ‘Most Innovative Volume Brand 2015’
Ford Motor Company has been named the “Most Innovative Volume Brand 2015” for its safety and semi-autonomous driver technologies at the tenth annual AutomotiveINNOVATIONS awards. The Centre of Automotive Management based in Germany named Ford the category winner after considering innovations from 18 global automotive groups representing 53 brands. The new Ford Focus also won in its class, and the all-new Ford Mondeo was in the top three in its segment.
Ford won the awards for safety and driver assistance systems including Active Park Assist that helps drivers to park alongside other cars, and in parallel parking spaces; and automatic braking technology Active City Stop that operates at speeds of up to 30mph.
Jurors also recognized Ford for the award-winning 1.0-litre EcoBoost engine that last year became the first engine to be named International Engine of the Year three years in a row, and the company’s Electronic Stability Programme technology.
Launched last year, the new Focus is sold in more than 140 markets worldwide and also offers voice-activated SYNC 2 technology that enables drivers simply to say “I’m hungry” to bring up a list of local restaurants, which they can then get directions to. The all-new Mondeo offers technologies including Inflatable Rear Seatbelt that combines airbag and seatbelt attributes, and Ford’s new Pre-Collision Assist with Pedestrian Detection that can detect people in the road ahead – or that could cross the vehicle’s path – and automatically apply the brakes if the driver does not respond to warnings.
Credits: Oneshift News Team
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