@Geneva: Mazda Minagi Concept

@Geneva: Mazda Minagi Concept

OneShift Editorial Team
OneShift Editorial Team
04 Mar 2011

The Mazda MINAGI concept car embodies Mazda’s new SKYACTIV technologies and new KODO design language, signaling the way for the next generation of Mazda cars to come

The MINAGI concept showcases characteristics likely to be seen in the next generation of Mazda cars. For this reason, Mazda has fully incorporated its SKYACTIV technologies into every aspect of driving performance, including the powertrain, chassis, and even body design. MINAGI challenges conventions with emotional design and exhilarating performance.

MINAGI’s design elements combine the expression of energy pulsing throughout the vehicle with the keen agility to move about freely and nimbly. With its upright, compact packaging, MINAGI offers a vision of KODO design that is different to SHINARI, yet it shares the same sinuous, powerful stance.

Mazda MINAGI is a stylish expression of pent-up energy. In Japanese, its name conjures up the image of an object pulsating with energy and perfectly reflects the vehicle’s speed, agility and spirited character. For MINAGI, Mazda designers looked at different aspects of cheetahs as they hunt. A cheetah’s head is positioned high, while long, powerful and supple limbs hold its lean torso upright to enable it to change direction quickly at high speed. Mazda’s designers set out to evoke the moment when an animal contracts its muscles, ready to lunge at its prey. Such a lunge can be in any direction; an idea which fits with the function of an agile crossover SUV as it darts through a sprawling cityscape.

Credits: wilswong

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