Global News: Toyota Sienna Debuts with Bridgestone 3rd Generation Run Flat Technology

Toyota unveiled the all-new, third-generation Sienna minivan at a media conference today at the 2009 Los Angeles Auto show.

The Toyota Sienna is well known as a transportation solution for moving people and cargo comfortably and efficiently. The third-generation Sienna will look and drive more like a sedan, conform to new ideas about personal comfort, easily accommodate cargo, and handle big loads.

The 2011 Sienna has been reinvented to handle these needs as it shifts to a more expressive and dynamic vehicle with a stronger profile, high shoulder character and responsive handling. With state-of the art features and rewarding driving dynamics, it is a vehicle that car-lovers will find satisfying to drive. Sienna will offer new models, including a sporty SE and a four-cylinder powertrain, as it continues to be the only offering in the segment with an all-wheel-drive option.

“The all-new Sienna is an example of Toyota’s commitment to lead the marketplace as it anticipates consumers’ needs and changes in lifestyle,” said Bob Carter, group vice president and general manager, Toyota Division, Toyota Motor Sales, U.S.A. The third-generation Sienna combines a contemporary style with features not previously seen in a minivan, and a fun-to-drive spirit that will surprise many, along with the flexibility, spaciousness and features that have defined the segment.

The new Sienna will be putting on 'shoes' designed by Bridgestone. The Turanza EL400 Run-Flat tires will be featured as original Equipment on the minivan for the AWD variant.

The new tire will enable the car to be driven up to 50 miles (or 80km) after a complete loss of air thanks to its reinforced side wall. The new tire promise to provide a more comfortable ride over its predecessors.

"Premium technology for the whole family makes the Bridgestone brand and Toyota the perfect combination," said Mike Martini, President, Original Equipment, U.S. & Canada Consumer Tire Sales Division, Bridgestone Americas Tire Operations (BATO). "We are proud Toyota has chosen to equip its All Wheel Drive version of the next generation Sienna with a Bridgestone Run-Flat tire featuring our new 3G RFT technology."

Credits: wilswong