Hyundai-Kia named 'Car Company of the Year' by Autocar

Citing the Korean giant's "mind-blowing" ambition, editor Chas Hallet presented the title to Mr. Nam-Yong Kim, President of Hyundai-Kia's European Research and Development Centre in Germany.

Hallett commented: "When the irrepressible Hyundai-Kia group started talking, just a few years ago, about wanting to become the world's fifth largest car company behind Toyota, GM, Ford and Audi-VW, many of us were sceptical.

"Then the Korean group got serious. They hatched a plan to assemble a European design and engineering team to conceive a range of models for Europe. Boldly, they challenged the VW Golf and Ford Focus head on, building cars that looked as good and worked as well - and offering them with a far longer warranty, just for good measure. They began acquire a reputation as the Eastern marques that would bring forth bold design concepts, much as Citroen has been doing in Europe, and they built separate factories for Hyundai and Kia in lower-cost Eastern Europe, servicing both operations from handily placed engine and gearbox plants," he added.

The product of a merger in 1998, Hyundai-Kia currently dominate the Korean domestic car market with an 80 per cent share and this year became the world's fifth largest car-maker according to Automotive News in the US.

With plants in North America, China, Europe and other locations including Russia, the Middle East and South East Asia Hyundai-Kia have climbed into the top ranks of the world's biggest car companies in less than 50 years. Both companies began making automobiles in the 1960s and didn't start exporting their products until the 1980s.

The Autocar accolade is awarded just days after mass production was officially launched in the first European Hyundai automotive plant- Hyundai Motor Manufacturing Czech in Nosovice, the Czech Republic. Once the factory is at full production it will take over position of European leader from Slovakia in terms of number of cars produced.

President of Hyundai Motor UK Ltd, Ken Lee said: "The new Hyundai factory has advanced technologies and we will be able to deliver a much faster and more flexible service to our European customers. We are now recognised as a major global manufacturer and this new production plant shows our commitment in developing our sales and our presence in Europe".

"To receive a prestigious award such as this values our hard work and determination," added Mr. Kim.

Editor Chas Hallet continued, "Formerly devoid of 'image' their marques have lately began to acquire some. The Hyundai i10 has been winning friends all over Europe. In short Hyundai-Kia had been doing just about everything right and it is dramatically paying off."

Established in 1967, Hyundai Motor Co. has grown into the Hyundai-Kia Automotive Group which was ranked as the world's fifth-largest automaker in 2007 and includes over two dozen auto-related subsidiaries and affiliates. Employing over 75,000 people worldwide, Hyundai Motor posted sales of US$74.9 billion in 2007 on a consolidated-basis and US$32.8 billion on a non-consolidated basis (using the average currency exchange of 929 won per US dollar). Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms. Further information about Hyundai Motor Co. and its products is available at http://www.hyundai-motor.com

Credits: JRC