Kia shows off Euro 2008 Cee'd
Having the Euro 2008 fever? So is Kia...
Kia is one of the major sponsors of the UEFA European Championship, Europe's most prestigious and challenging football tournament. And as part of their marketing activities, Kia dressed up 16 Kia cee'ds in the participating countries' colors.
Last Friday, Kia revealed the sixteen cars at Vienna's Museumsqartier in the "Drive to Glory" - a parade from Zilina, Slovakia to Vienna. A seventeeth Kia cee'd was covered with decals of all the participating countries' flags.
Kia also awarded 31 children with the honour to be "Official Match Ball Carrier" at the matches. More than 500,000 12 to 14 year old children entered the competition, to win a three day package at the European Championship.
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