Land Rover Discovery Sport Makes Its Paris Debut

Land Rover Discovery Sport Makes Its Paris Debut

The new Land Rover Discovery Sport made a unique public debut ahead of the Paris Motor Show. A pair of Discovery Sport vehicles performed a dramatic dynamic debut aboard a giant barge on the River Seine to mark the arrival of the brand’s new premium compact SUV. The two Discovery Sports put on a true show of Land Rover capability, flanked by seven pairs of brightly coloured, giant-sized Wellington boots – created to represent the family-friendly SUV’s versatile 5+2 seating layout, along with Land Rover’s unique take on outdoor life.

OneShift Editorial Team
OneShift Editorial Team
07 Oct 2014

After revealing Discovery Sport to the world’s media for the first time, the 80-metre long barge continued to turn heads on its attention-grabbing journey down the River Seine, cruising past Parisian landmarks such as the Eiffel Tower and Notre-Dame Cathedral.

Land Rover sales continue to go from strength to strength after a record year for vehicle sales in 2013. Last year Land Rover set a new full-year sales benchmark, retailing 348,338 vehicles – up 15% – and this year looks set to be another record breaker.

Discovery Sport will be produced at Land Rover’s award-winning manufacturing facility at Halewood in Liverpool and go on sale in 2015, alongside the existing seven-seat Land Rover Discovery, in more than 170 markets worldwide.

Credits: Oneshift News Team

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