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Local News: New BMW 1 Officially Launched in Singapore

BMW Asia today announced the official launch of the new BMW 1 Series which will be available in two variants; BMW 116i and BMW 118i.
OneShift Editorial Team
OneShift Editorial Team
07 Nov 2011

This second generation entry-level BMW model has achieved maturity, offering an even better balance between sportiness and driving comfort, improved functionality, and numerous driver assistance systems previously available only in higher segments.

“The premium compact BMW 1 Series is already synonymous with driving pleasure. Now, the all-new BMW 1 Series offers state-of-the-art engine and suspension technology, further improvements in fuel efficiency, significantly more space and an innovative range of features and equipment. By building on the strengths of its predecessor which has already sold more than one million units worldwide, we are confident that the new BMW 1 Series will be just as well received,” said Mr Neil Fiorentinos, Managing Director of BMW Group Asia.

The body of the new BMW 1 Series is 85 millimetres longer than its predecessor at 4,324 millimetres, while the wheelbase has widened by 30 millimetres to 2,690 millimetres. The car also looks more powerful because its overall width has increased by 17 millimetres to 1,765 millimetres, while its height remains unchanged at 1,421 millimetres. The rear seats have 21 millimetres more legroom, and the luggage compartment has expanded by 30 litres to 360 litres.

The design of the new generation is a powerful expression of the latest technological advances. The model’s fresh, youthful image has been stylishly updated, using the latest BMW design language. The BMW 1 Series is also the first model to be offered with the BMW Sport Line and BMW Urban Line, providing exclusive opportunities for personalization.

The new BMW 1 Series features the new generation 4-cylinder petrol engine with the BMW TwinPower Turbo technology. Not only does this new generation petrol engine offer a sporty feel, but it also has exceptionally low fuel consumption and CO2 emissions. The new BMW 1 Series also comes with the wide range of BMW EfficientDynamics technology such as Brake Energy Re-generation, electromechanical servo-assisted steering, as well as the unique-in-its-class features including the Eight-speed automatic transmission with the Automatic Start / Stop function and ECO PRO mode.

“Apart from its sporty new look, the new BMW 1 Series remains a leader in fuel economy thanks to BMW EfficientDynamics technology. It is also the first time that a BMW car is available with a 1.6-litre engine capacity, which effectively qualifies us for the small-car COE category (Category A). This enables us to extend our existing outreach to an even greater target audience, specifically those in search of a small premium car capable of the sheer driving pleasure that BMW is so famous for,” added Mr Fiorentinos.

Credits: wilswong

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