Lotus has a new strategy
Proton Holdings group MD to give the Lotus brand a new lease of life
"Lotus was mentioned in the same sentence as Ferrari, Lamborghini and Maserati in the 1970s - 1990s," said Proton Holdings group managing director Datuk Syed Zainal Abidin Syed Mohamed Tahir. "Then, it got closed into a corner. We believe it's the right time to bring Lotus back to where it was."
Proton, who owns Lotus, clearly has major plans to get the British icon back on the right track. One of the ways will be to introduce new models and to change the brand's global perception.
"We believe Lotus' potential is in the branding. If you go across the globe, the brand recognition is very strong - but we have not lived up it," he told a media contingent.
The Malaysian conglomerate was meant to save Lotus and reinvigorate its fortunes as well as gain technical know-how from its sports car heritage. Taking 10 years to realise that their investment in Lotus could reap more profits, fans will probably have to wait still for the brand's next exciting sports car.
Credits:
Get the Best Price for your used car
from 500+ dealers in 24 hours
Convenient and Hassle-Free- Consumer Protection
Transparent Process
With No Obligation
