Nissan Appoints Isao Sekiguchi To Lead ASEAN Operations

Nissan Appoints Isao Sekiguchi To Lead ASEAN Operations

Gerald Yuen
Gerald Yuen
20 Mar 2023

Bangkok International Motor Show 2023 might just be a couple of days away, but Nissan Motor Thailand’s current president will have many more markets under his responsibility the following week. This announcement was made as part of Nissan’s bid to transform its business in the region in accordance with its long-term vision, Nissan Ambition 2030.

Isao Sekiguchi, currently regional vice president, marketing and sales, for Nissan's ASEAN region and president of Nissan Motor Thailand, has been promoted to president of Nissan in ASEAN, effective 01 April 2023. He will oversee Nissan’s operations in the ASEAN region and continue his role as president of Nissan Motor Thailand, reporting to Junichi Endo, senior vice president, marketing and sales Japan-ASEAN, Nissan Motor Co., Ltd.

"We are confident that Sekiguchi-san will lead our ASEAN business to sustainable and profitable growth with his deep understanding of the ASEAN markets and his proven leadership. Nissan aims to continue providing value beyond mobility to customers and society in this region, as well as to lay a solid foundation for long-term growth," said Junichi Endo, senior vice president, marketing and sales Japan-ASEAN, Nissan Motor Co., Ltd.

In his new role, Sekiguchi will oversee the Japanese automaker's business performance and brand development in 22 markets, including the ten ASEAN member states, and manage all functions in ASEAN. This includes manufacturing, purchasing, supply chain management, research and development, marketing, sales, aftersales, product planning, program management office, market intelligence, finance and accounting, total customer satisfaction, network development, and other supporting functions. He will also be responsible for driving Nissan's ASEAN growth strategy, which includes positioning Nissan as a leader in the era of electrified mobility.

Sekiguchi has more than 20 years of diverse international experience in the automotive sector. He joined Nissan in 2014 as managing director for Nissan North Africa and Egypt and has served as president director of Nissan Motor Indonesia since 2018. Prior to Nissan, he worked with a major Japanese trading house, Sumitomo Corporation, with experience in leading and managing automotive companies based in the US, Germany, and Slovakia.

Sekiguchi holds a master’s degree in business administration from Darden Business School, University of Virginia, and a bachelor's degree in international relations from the University of Tsukuba.


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