One-Of-A-Kind Kia Sorento Opens The 2013 San Diego Comic-Con
DC Entertainment (DCE) opened the 2013 San Diego Comic-Con-which is currently going on- with a blend of artistry and giving, unveiling the Justice League-inspired Kia Sorento, the eighth and final custom vehicle built in partnership with Kia Motors America. The Sorento’s eye-catching design was penned by legendary comic book artist and DC Entertainment Co-Publisher Jim Lee, who completed the customization of the car before a live audience. Created to raise awareness of DC Entertainment’s “We Can Be Heroes” giving campaign, the collection of all eight Justice League-inspired Kia vehicles will be on display throughout Comic-Con at the Interactive Zone at Petco Park, Official Comic-Con Partners. Following the unveiling, DCE President Diane Nelson announced that the newly revealed Justice League car would be the centerpiece of a special online charity auction on eBay which benefits the “We Can Be Heroes” campaign.
“Our goal in 2013 was to bring our fans and the Justice League Super Heroes together in unique ways to fight the hunger crisis in the Horn of Africa. That effort started with the once-in-a-lifetime opportunities we’ve been able to offer through our crowd funding campaigns that have raised over $285,000 to-date,” Nelson said. “Now, through these tremendous partnerships with Kia and eBay, the auction will take the offerings to a whole new level with a truly one-of-a-kind, and fully drivable, CUV customized by Jim Lee.”
The seven-seat Sorento marks the final chapter in a 10-month, eight-vehicle partnership between DC Entertainment and Kia based on the iconic characters that make up the JUSTICE LEAGUE – Superman, Batman, Wonder Woman, Green Lantern, The Flash, Aquaman and Cyborg – each of which are featured on their own car designed by Lee. The final car captures the entire JUSTICE LEAGUE, as drawn by Jim Lee, with world-famous West Coast Customs recreating Lee’s artwork through hand-painted, custom air-brushing.
“This project has been challenging and rewarding for me as an artist and Kia has been a terrific partner,” Lee said. “It was a lot of fun to finish the last car in front of the live audience and I think anyone that visits the exhibit this week will really enjoy seeing all eight cars together.”
To date, the We Can Be Heroes giving campaign has raised over $2.3 million and helped over 5 million men, women and children in the Horn of Africa.
Take a closer look at the Justice League-Inspired Kia Sorento in our gallery.
Credits: Oneshift News Team
Convenient and Hassle-Free- Consumer Protection
Transparent Process
With No Obligation
Get the Best Price for your used car
from 500+ dealers in 24 hours
