Performance Motors opens new BMW facility

Performance Motors Limited (PML), Singapore’s sole distributor of BMW cars and motorcycles since 1979, will move into a brand new, state-of-the-art sales and service centre at 303 Alexandra Road on 16 September 2008.

The new building, with over 352,000 square feet [I](approximately 32,700 square metres)[/I] of floor area, was conceptualised focusing on customer service, aftersales service and exhibition technology. The customer-oriented design sets the scene for a premium BMW brand experience at every touch point, from servicing a BMW to buying and financing a new car.

A major investment by PML, a member of the Sime Darby Group, the facility was built at a cost of more than $60 million. The seven-storey building will accomodate two floors of car displays, showcasing the entire BMW line-up. The showroom also adopts interactive 3D presentations of the exterior and interior of the BMW range on large LCD screens. The BMW Driving Gallery concept stages the cars in an authentic road formation, allowing customers to view the front, rear and side profiles wherever they might be standing. Uniquely designed event spaces and a scenic rooftop terrace that can house several cars have been exclusively designed for customers attending BMW events.

In addition, the expanded in-house workshop and bodyshop will feature a direct connection to BMW headquarters in Munich at every service workbay, allowing for instant, real-time software updates.

Customers and visitors are welcome to the new BMW facility from 16th September 2008.

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