Porsche Panamera Wins Auto Interior of The Year Award 2010

Introduced last fall, the Panamera is Porsche’s first-ever four-door sports car. It was conceived and designed as a grand touring car, combining Porsche’s renowned driving performance with a supremely comfortable and luxurious interior.

A team of eight Ward’s editors evaluated 40 vehicles that have either all-new or significantly upgraded interiors this year. The vehicles were divided into segments, and Ward’s bestowed special awards for outstanding achievements in key areas, with the Panamera’s interior winning for the most “Inspired Design”.

Porsche’s design team chose the highest quality materials for the Panamera’s interior, combining them with an innovative design language that sets a new standard for Porsche in terms of feeling, flair and elegance. Additionally, this new design language will be continued in the upcoming all-new Porsche Cayenne and is featured on the new 918 Spyder concept.

Inspired by the iconic Carrera GT, the Panamera Gran Turismo also boasts a logical, intuitive control concept. For example, the center console extends all the way through the interior from front to rear, offering the driver optimum ergonomics while at the same time highlighting each passenger’s personal space. An array of control buttons provide immediate access to key functions, rather than causing the driver to scroll through an on-screen menu. And, unique to the class, rear passengers enjoy free, unrestricted visibility to the front, with the interior design giving each rear-seat passenger a feeling of direct participation – a cockpit for four that involves everyone in the Porsche driving experience.

Credits: wilswong