Prestigious Design Award For New Kia Sorento

Prestigious Design Award For New Kia Sorento

Kia Motors continues to win awards for its outstanding design. Now the Kia Sorento, the brand’s flagship SUV, has received the prestigious ‘iF Design Award’ for the first time. The judges of the globally-recognized design awards programme honoured the third generation of the Sorento, which goes on sale worldwide from March 2015, with an award in the ‘Product’ category. As well as awarding the car for the overall quality of its design, the jury rated the car on criteria such as finish, degree of innovation, environmental impact and safety.

OneShift Editorial Team
OneShift Editorial Team
04 Feb 2015

The all-new Kia Sorento is the seventh Kia model to secure an iF Design Award. In every year since 2010, at least one of the coveted awards has been scooped by Kia Motors, with previous winners from the brand including the Kia Venga, Sportage, Optima, Picanto, pro_cee’d and Soul.

The new Kia Sorento is a stylish and practical SUV with exceptional versatility and practicality. The smoother, swept-back profile and deeply sculpted surfaces give the Kia Sorento a lithe, elegant appearance. The spacious interior follows the horizontal lines of the overall design concept and delivers a luxurious look and feel with top-quality materials throughout the cabin.

The new Kia Sorento, which is available with five or seven seats, has a longer wheelbase and provides more passenger room than its predecessor. The luggage area is larger, and thanks to the sliding, 60:40-split seat row it is even more versatile, holding up to 1,732 litres.

The Kia Sorento has a powerful and efficient 200 ps (147 kW) 2.2-litre turbo-diesel engine, while four-wheel drive versions are fitted with Kia’s new Dynamax All-Wheel-Drive system with torque vectoring.

The new Kia Sorento was developed by the Kia design team in Namyang, Korean, assisted by the Kia Design Centres in Frankfurt, Germany and Irvine, California.

Credits: Oneshift News Team

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