Proton Persona Special Edition Launched!

The winner of the Frost and Sullivan 2008 Best Model of the Year, the Persona will now spot a more elegant and exclusive look following a comprehensive re-styling on both the car’s interior and exterior.

Persona Special Edition (SE) is positioned to provide value-for-money and at the same time giving drivers the luxury of comfort with premium accessories.

[b]Luxurious Comfort[/b]
The new Persona SE will make driving more comfortable with its rich, beautiful and soft finish leather seat. It is easy to clean and is more durable than fabric. Fine leather trimmings and detailing are extended on to its steering wheel, gear knob and door panels lending further refinement to the Frost & Sullivan 2008 Best Model of the Year.

[b]Navigation at ease[/b]
The Persona SE comes complete with an extra-large screen GPS system which makes navigation in and out of town a breeze. The driving experience will be further enhanced with a new meter combi-finishing which is race-inspired for a “minimalist” look. Its laser-red backlight provides good readability. For fuel-conscious drivers, the Persona SE is fitted with Auto Cruise. The feature functions at a touch-of-a-button that keeps speed constant, thus saving fuel by decreasing unnecessary accelerations.

[b]Premium Design[/b]
To match the outstanding interior, the Persona SE is dressed with new body kit which enhances its sporty and premium look The design not only complement the silhouette but gives the car better aerodynamics. PROTON offers discerning car buyers two new exclusive colours – Brilliant Red and Blue Haze – guaranteed to create “a statement” for its driver.

[b]Sporty & Stylish[/b]
To complete the top down refinements, Persona SE is given a more personal touch with black bezel head lamp which adds to its sporty and stylish look. The design is complemented with alloy rims and silver matte door handles.

PROTON Holdings Bhd Managing Director, Dato' Haji Syed Zainal Abidin Syed Mohamed Tahir said “The Persona SE is yet another testament to our philosophy of producing the right car for the right market at the right price. It has been positioned to give high value to the Persona variant with improvements made to add comfort and luxury to the car.”

These enhancements are made in response to feedback from the buyers of the Persona. Since its launch a year ago, the Persona has been well-received in Australia, UK, Indonesia, Brunei and Singapore.

The enhancements made to the Persona SE do not compromise on the Persona family’s standard features like the 1.6L CamPro IAFM engine as well as the Lotus ride and handling technology.

“Product enhancements are a continuous process in PROTON to offer more value to our customers. The launch of the new Persona SE is aimed to excite new buyers and make them view the car as their first choice,” said Syed Zainal.

Despite its comprehensive enhancements, PROTON kept the on-the-road (OTR) price of Persona SE at under RM60,000 which makes it very competitive against other models in the same category in the market.

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Credits: Jarvis