PUMA and McLaren Racing Announces Multi-Year Global Partnership

PUMA and McLaren Racing have announced a new multi-year global partnership that brings together two high-performance brands driven by innovation, community and a shared passion for racing. The collaboration aims to connect fans more closely with the sport and capture the true spirit of motorsport.

Under the partnership, PUMA will design and produce official team kit. The collaboration covers the entire McLaren Racing line-up, including the McLaren Mastercard Formula 1 Team, Arrow McLaren IndyCar Team, both McLaren Racing F1 Academy entries, the McLaren F1 Sim Racing Team, and from 2027, the McLaren United AS WEC Hypercar Team.

Styled around McLaren Racing’s signature papaya colour, the Replica Collection reflects the official apparel worn by drivers and team personnel at the circuit. It is designed for fans who want to make a statement and embrace the “Race Louder” attitude wherever they go.

The Lifestyle Collection caters to fans who carry their love for speed beyond the track. Drawing inspiration from McLaren Racing’s rich heritage, it blends classic motorsport influences with modern streetwear design, merging iconic silhouettes with contemporary styling.

Beyond apparel, the partnership will deliver immersive fan experiences that highlight the spirit, style and innovation of McLaren Racing. Through special events and exclusive drops, PUMA and McLaren Racing will bring the excitement of racing to life in fresh and unexpected ways. The first fan experience will launch at the opening round of the Formula 1 season in Australia, with more details to be revealed soon.

---

Car you sell, Carousell. Get the highest quote for your car in just 24 hours, with assistance on paperwork too.