PUMA And McLaren Racing Turn Up The Style At Ignition Beach

PUMA and the McLaren Mastercard F1 Team brought race-week excitement beyond the circuit with Ignition Beach at St Kilda, Melbourne.

Singapore creators @jazliyanaparis, @zhaisiming and @joshuaheejd joined fellow creators from Southeast Asia and Oceania for the exclusive regional event. The programme began with a driver meet-and-greet with Oscar Piastri, followed by a private evening celebration to officially kick off the PUMA x McLaren Racing partnership.

Thomas Josnik, PUMA's Vice President Motorsport, said: "Melbourne is where the season’s energy truly comes to life, and with Ignition Beach we wanted to create a space that brings fans right into the heart of it. Together with McLaren Racing, we’re turning one of the city’s most iconic beach locations into a vibrant, open-to-all experience where people can connect with the team, discover the latest PUMA x McLaren gear, and feel the excitement of race week up close.”

Louise McEwen, Chief Marketing Officer, McLaren Racing said: “We are committed to bringing fans closer to the team and offer immersive experiences away from track, so I’m absolutely thrilled to add Ignition Beach St Kilda to the roster of free events we’ve been offering around the globe, including last year’s McLaren Racing Live experiences in London and Austin . It’s fantastic to partner with PUMA and Mastercard to create a family-friendly fan event as we get ready for the first race of the season.”

The latest PUMA x McLaren Racing Collection is available in Singapore online, as well as in retail at PUMA 313@somerset, VivoCity, Bugis+ and OG People’s Park stores and selected Limited Edt stores.

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