Rolls-Royce to increase production
Rolls Royce will increase production to cater to growing demands for their luxury cars.
The rapid economic growth in emerging markets combined with increasing demand for Rolls Royce luxury cars has pushed delivery times to nearly two years. According to Ian Robertson, chairman of Rolls-Royce Motor Cars, production has been sold out all the way to mid-2009.
While Rolls Royce's Goodwood plant has rolled out roughly 1,000 units of the Phantom and the Drophead Coupe in 2007, chairman Robertson expects sales to grow even faster in 2008. Chairman Robertson has announced measures to step up production to cope with the increasing demand from wealthy individuals in emerging markets.
On top of its 650-strong workforce, Rolls Royce will recruit another 300 to 400 workers and invest an estimated £10 and £15 million in the Goodwood plant.
With China emerging as Rolls Royce's third biggest market, Robertson expects 100 cars to be sold there this year, up from 71 cars in 2006.
Credits: Jarvis
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