Rolls-Royce

On paper, the updated Ghost hasn’t moved the needle much. But in practice, it’s still one of the best ways to waft across long distances.

The new second-generation Ghost is here and it’s no surprise that it uses Rolls-Royce’s Architecture of Luxury - a bespoke chassis not shared with any other brands. This is the biggest differentiator for the car over its predecessor. 

The new Rolls-Royce Phantom’s marketing tagline is “Rules Rewritten”. Being the most formal of Rolls-Royce cars and indeed, probably the most formal car out there, Rolls-Royce was keen to loosen the collar a little with this new generation - the 8th of a long and illustrious bloodline.

Recent prototype Spectre indicated 99% battery capacity after more than 100,000 km.

Strong year-on-year growth in luxury lifestyle accessory commissions, alongside a £300m+ site expansion to support rising Bespoke and Coachbuild demand.

Hidden retro gaming-inspired details turn it into a game of its own.