Rolls-Royce Wraith ‘Inspired By Film’ Debuts
The groundbreaking Rolls-Royce Motor Cars Wraith launch film, ‘And the World Stood Still’, has been accepted into the BFI (British Film Institute) National Archive, the world’s most significant collection of film and TV. To celebrate the event, Rolls-Royce Motor Cars has created Wraith ‘Inspired by Film’, which premiered at the 2015 New York Auto Show. The film, which won a Gold Award at the 26th International Visual Communications Association (IVCA) Awards, caught the attention of the BFI’s Senior Curator for Non-Fiction Films, Patrick Russell, who considered it a striking piece of contemporary cinematography and so decided to accept it into the archive.
The film, ‘And the World Stood Still’, introduced Wraith as the most powerful and technologically-advanced Rolls-Royce in history. Filmed at a secret location near Barcelona, the shoot included an innovative ‘Timeslice’ (frozen time) sequence created using 100 SLR cameras, the longest purpose-built camera rig in Europe, an award-winning film director, 36 computers, 1.5km of cables and one prototype Rolls-Royce Wraith. A behind the scenes film was also launched after the Company was swamped with requests from fans across social media networks worldwide.
Wraith ‘Inspired by Film’ celebrates Rolls-Royce’s long heritage in film and its entry into the BFI National Archive. Rolls-Royce motor cars have taken leading roles in movies since the dawn of film-making, and have featured in such hits as Goldfinger (1964), The Yellow Rolls-Royce (1964), The Thomas Crowne Affair (1968) and The Great Gatsby (1974) to name a few.
Credits: Oneshift News Team
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