Shanghai: Citroën world premieres the three-volume C-Quatre and C5

Citroën is broadening its product line-up in China and presenting two new cars at the Shanghai International Motor Show.

OneShift Editorial Team

23 Apr 2009

The three-volume C-Quatre, makes its world debut, and the new C5 will be manufactured in Wuhan.

[B][U]Strengthening Citroën presence in China[/B][/U]

[I][B]World debut of three-volume C-Quatre[/I][/B]

Developed and produced in China, the three-volume C-Quatre will be launched in June. With two C-quatre body styles, Citroën now brings Chinese customers a complete offering in the core M1segment, the largest in China.

[I][B]C5: Citroën's trump card in the high-end saloon segment[/I][/B]

Citroën is unveiling the C5, to be produced from the end of the year at the new Wuhan plant and launched in China in early 2010. Strengthened by its success in Europe - with some 87,000 sales in 2008 - the new C5 is a major asset for Citroën success in the high-end segment in China.

By rounding out its range with the three-volume C-Quatre and the C5, Citroën is boosting its presence in the country. The Marque now covers a full 70% of the Chinese market. This product offensive is also being accompanied by a major brand transformation.

[B][U]New brand image roll-out starts in China[/B][/U]

Citroën is revealing the new brand image to its 217 dealers, the media and the public at the Shanghai Motor Show. Roll-out starts this year, with 20 dealerships bearing the new image by the end of 2009.

This dynamic is driven by Citroën's increasing success in China. The network will cover 230 cities by 2010. The performance of the 3,100 network members has been bolstered by the creation of 12 technical training centres since the start of the year and two sales schools, in Chengdu and Wuhan. Lastly, the initiative on service quality, a core aspect of the network renewal in China, is already showing results, with a 4th place finish in [I]JD Power 2008[/I] rankings.

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