Studio Acoustics on The Road: The All New Luxurious Lexus GS 350

Borneo Motors Singapore launched the highly anticipated all new Lexus GS model range today at an exclusively dedicated GS Studio at 19 Leng Kee Road.

The new Lexus GS, the fourth generation since the model was launched in 1991, marks a defining moment in Lexus’ history, with major enhancements in performance, design, technology and luxury.

“The GS will be the first to wear the new design face of Lexus, and this is part of our global strategy to bring Lexus to a new brand direction. The new GS comes with the latest automotive technology and luxury, delivering an unparalleled driving experience and the best in automotive refinement. This great new product, complemented with our ongoing plans to bring ownership experience to an industry-leading level, will bring the brand to a new level of product excellence, sophistication and luxury. We are both confident and excited about the future of the brand in the years to come.” said Mr Klaus Redomske, Marketing Director, Borneo Motors (Singapore) Pte Ltd.

To launch the new GS, a specially designed GS Studio was created at 19 Leng Kee Road. An industry’s first, this exclusive showroom will provide customers with an in-depth, experiential journey to discover the unique and salient points about the new Lexus GS. Customers will be invited to see, touch and feel the new GS, creating a personal experience with the car. This new GS Studio is part of the brand’s overall direction to provide a world-class bespoke hospitality service and experience for its customers.

The new Lexus GS is set to exceed expectations for its driver and passengers. The new GS incorporates the new face of the Lexus brand with the signature spindle grille and Lexus’ unique L-finesse design philosophy. The car incorporates a high level of precision handling and driving dynamics promising an exhilarating and rewarding drive. Occupants of the new GS will also be cosseted in luxurious comfort.

The car comes with a spacious cabin and meticulously hand-crafted finishing to the interior. Drivers and passengers will also be treated to an unprecedented level of luxury and automotive excellence.

The new GS will be available in six different variants, under both the GS 250 and GS 350 configurations. The GS 250, powered by a 2.5-litre V6 engine, comes in four different variants - a base GS 250 model, followed by a PREMIUM, LUXURY and F SPORT variant – while the GS 350, powered by a 3.5-litre V6 engine, provides customers with a choice of two variants – the LUXURY and the F SPORT. The GS line-up will be further expanded in late Q2, 2012, when two additional hybrid variants of the GS will be introduced.

For the first time in the GS line-up, customers who prefer a sportier drive will be able to choose an F SPORT variant of the GS. The F SPORT, inspired by the LFA supercar, promises owners with added styling cues to provide a more aggressive stance and sharper driving dynamics and performance.

The GS features an all new exterior and interior reflecting a further development of Lexus’ unique L-finesse design philosophy. Its new, bold and dynamic exterior design includes a more aggressive frontal treatment, giving the new GS a powerful, commanding road presence.
This bold, elegant and highly individual grille treatment makes the GS instantly recognisable as a Lexus at first glance, and will be adopted throughout the brand to strengthen the Lexus family identity across model ranges.

The new GS 350 also benefits from powertrain revisions, delivering both more power and improved efficiency. As for the GS 250, it features a fuel-efficient, low emission 2.5 litre V6 engine which is new to the model range.

The new, fourth generation GS has been designed to offer customers an engaging driving experience. It combines sharp, accurate steering and excellent body control with outstanding high speed stability and all the ride comfort appropriate to a Lexus performance sedan.
The new GS marks the introduction of a completely new approach to the management of airflow over the vehicle body – aerodynamic damping. The basic concept involves bringing the flow of air closer to the vehicle body, using it to help control the vehicle’s movement to enhance handling stability.

Allied to smooth, flowing bodywork boasting exceptionally narrow panel gaps and minimal protrusions, the addition of numerous aerodynamic under-body elements and aero-stabilising fins further promotes vehicle stability and helps reduce wind noise to a minimum.
Significant improvements to GS driving dynamics have been achieved through a re-engineered bodyshell with a 14% increase in structural rigidity, new suspension, more powerful brakes and leading-edge technologies such as Adaptive Variable Suspension (AVS) and the Lexus Dynamic Handling (LDH) system.

Customers can enjoy a luxurious yet sporty and aggressive design with the new F SPORT package. The “F” in Lexus F SPORT stands for Fuji Speedway, Japan’s certified Grade-1 racetrack, located near the base of Mount Fuji. GS customers will now have the added option to choose the F SPORT package which includes exclusive exterior and interior design elements, stunning performance features and exciting handling characteristics to deliver an exhilarating drive.

Available on the GS 350 F SPORT, the Lexus Dynamic Handling system features the world’s first integration of Dynamic Rear Steering (DRS), Variable Gear Ratio Steering (VGRS) and Electric Power Steering (EPS). It coordinates every aspect of front and rear wheel control to provide sharp, agile and confident driving behaviour, with a more direct response to the driver’s actions.

Several highly innovative technologies make a first appearance in the new GS model range, including a new, ‘S-Flow’ energy saving air-conditioning system with ‘nanoe’ technology, a second generation Remote Touch Interface (RTI) linked to the world’s largest 12.3” on-board multi-information display screen and the new 17-speaker Mark Levinson GreenEdgeTM Technology system that offers you unparalleled audio power and clarity that only can be experienced with one's own ears.

The new Lexus GS is comprehensively equipped with the most technologically advanced active safety and driver assistance systems available on the market today. Vehicle Dynamics Integrated Management (VDIM) Step 5 now integrates the newly developed Lexus Dynamic Handling (LDH) system for the GS 350 F SPORT package. Additional active safety features include 10-SRS airbag package, a Blind Spot Monitor (BSM) system, and a Head-Up Display (HUD) with an expanded content menu.

The special showroom at 19 Leng Kee Road will be opened to the public from 14th April to 31st May.

Credits: wilswong