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The All-New Peugeot 108 Design Story

The Peugeot 108 is a remarkable city car with an assertive new exterior styling, a chic character and the choice of a TOP! Cabrio model with an electric roof for the first time.  It also features a contemporary and connectivity-oriented interior and a huge range of personalization options inside and out. At 3,470mm bumper to bumper, the car is 40mm longer than its predecessor, the much-loved PEUGEOT 107. The overall width remains the same (1,630mm), while the maximum roof height is 10mm lower (1,460mm).  The 108’s personality-packed exterior was chosen following an internal competition at parent company PSA’s Design Centre in Vélizy, near Paris.
OneShift Editorial Team
OneShift Editorial Team
09 Jun 2014

The 108’s ‘nose’ is dominated by its reinterpretation of the ‘floating grille’ as seen on recent new models such as the PEUGEOT 208, 2008 and 308. All of the car’s extra length is at the front, improving its impact-protection credentials.

The grille is flanked by advanced bi-focal projector lamp headlights which, of the three sibling models, are unique to PEUGEOT. The hi-tech unit is one of the most compact automotive light clusters available on any car today. Similar technology can be seen on the PEUGEOT 3008 Hybrid, illustrating how premium components from the Brand’s larger vehicles are now appearing on its smallest model.

Available in three and five-door body styles, the 108’s cabin space is almost identical to the outgoing model. Where it is larger is in the boot, with a huge improvement in usable space. Cargo-carrying capacity has increased from 139 litres on the 107 to 196 litres in the 108. The cockpit sees a marked improvement in material quality, fit and finish. The dashboard has been deliberately styled around the central stack, which includes a superb 7-inch touch-screen in all but entry level Access trim.

Depending on trim level and personalisation options, the 108 features a vibrant mix of a black upper dash, contrasting with gloss black, white, aikinite (bronze) and body colour elements. The bright, easy-to-read main instrument binnacle is attached to the top of the rake-adjustable steering wheel housing and so moves with it for the perfect view. A multi-function steering wheel is standard on all but Access trim.

The 108’s Design Director, Ivo Groën, concluded: “Throughout history Peugeots have been very simple and classy, but also sporty, dynamic and elegant. I believe we have achieved this with the Peugeot 108.”

Credits: Oneshift News Team

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