The new face of Ford

The all-new Fiesta is the first product of Ford's new Global Product Development System (GPDS) and has been designed and developed to meet the differing needs of customers as diverse as Western and Eastern Europe, North America, China, Australia and South Africa.

Extensive research by Ford in these regions provided the basis for the new GPDS process, which will dictate the future of Ford product development. All-new Fiesta is also the first product of Ford Motor Company CEO, Alan Mulally’s ‘One Ford’ vision of a single, global company designing and building cars for a single, global customer base, not divided by regional or national borders.

The all-new Fiesta is the latest interpretation of Ford’s kinetic design philosophy, exuding presence and individuality in a way that will appeal to a new generation of buyers.

Building on the exciting momentum of the Verve Concept and latest-generation production models like the Mondeo and Focus, all-new Fiesta brings the modern and dynamic Ford of Europe family look to the small-car segment.

Engine range comprises four 16-valve Duratec petrol and two Duratorq TDCi diesel engine choices, refined to deliver a potential annual saving of over 11,000 tonnes of CO2 across Europe, versus the previous Fiesta.

A key development is the new Fiesta ECOnetic, offering the impressive torque of the 1.6-litre Ford Duratorq TDCi engine with target CO2 emissions of just 99 grams per kilometre (g/km), achieved through careful engine calibration, lowered suspension and aerodynamic improvements and a no-maintenance, coated Diesel Particulate Filter (c-DPF). The sub-100g Fiesta ECOnetic joins the sub-140 g/km Ford Mondeo and sub-120 g/km Ford Focus ECOnetic models as Ford achieves its commitment to deliver a range of ultra-low CO2 models at the heart of its product portfolio.

Other Duratorq TDCi engines also benefit from refinements to their state-of-the-art common rail injection systems to deliver enhanced fuel economy, lower CO2 emissions and improved performance.

Driving enthusiasts are not forgotten, thanks to an all-new, 120PS, 1.6-litre Duratec Ti-VCT petrol engine, available in the new Fiesta Zetec S and Titanium models. Despite its feisty character and 20 extra horsepower, the new Duratec Ti-VCT is even more fuel efficient than the 100 PS, 1.6-litre engine in the previous Fiesta. The Fiesta Zetec S can accelerate from zero to 0-62 mph in 9.9 seconds, while still achieving a combined fuel economy of 47.9 mpg and CO2 emissions of 139 g/km.

Three other 16-valve Duratec petrol engines are offered for all-new Fiesta, in 1.25- and 1.4-litres and outputs from 60 PS to 96 PS, with an automatic transmission option available on the Duratec 1.4-litre.

An added feature on all-new Fiesta is Stall Prevention, designed to assist in low speed manoeuvres by altering the engine’s ignition profile to increase the amount of available torque and tuned for each individual powertrain.

Overall, all-new Fiesta achieves a 22 per cent improvement in 0-62 mph acceleration and 14 per cent better in-gear acceleration in passing manoeuvres, versus its predecessor, thanks to its reduced weight and improved powertrain calibration.

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Credits: Jarvis