Audi Space in PlayStation Home Virtual Platform

The Audi Space includes the presentation to visitors of the Audi A1 on February 11. In addition, Audi e-tron stands at the ready for a test drive in a spectacular racing game. And the winners can lay claim to an exclusive Audi Apartment.

Since its launch on December 17, 2009, visitors to Audi Space have been able to learn in depth about the brand with the four rings. The main attraction there is the Audi Vertical Run racing game with the Audi e-tron – which has already chalked up one million races. Four electric motors accelerate the electric car in the game to speeds up to 200 km/h (124.27 mph).

The daring racetrack leads players between high-rise buildings and high above the roofs of the city. The grand prize – the lavishly designed Audi Apartments – can be found above the skyscrapers of the PlayStation world, with a view of the mountains.

The best race drivers experience typical Audi architecture, based on Audi Terminals all over the world, with their clear design and large glass facades. And it all wouldn't be complete without a car, of course. The new e-tron can be parked right in the middle of the living room. The design of the surrounding buildings is based on the skylines of Tokyo and Shanghai. The concept was developed by the renowned architects at Allmann Sattler Wappner.

The background music is also typical Audi. Depending on where visitors are within Audi Space, they will hear varying music that matches the atmosphere. The music is based on the Audi Corporate Sound Concept, which lends the brand a distinctive acoustic identity as well. All of the many details harmonize perfectly with each other. In just under two months, Audi Space has already had more than 700,000 visitors. In the “PlayStation Home Awards 2009” from the Alphazone4.com website, Audi took first prize first time around in the “Best Apartment” and “Best Mini-Game Reward” categories.

And the virtual world of Audi continues to grow and flourish: the opening of the Audi A1 showroom will be followed quickly by a matching A1 game. Starting in March, there will be virtual presentations about the Audi e-tron. And in addition to a revised version of Audi Vertical Run, a completely new game will be offered by the end of the year.

Use of Audi Space, including the virtual test drives, is free of charge for all PlayStation3 players. The only requirement is the downloading of PlayStation Home onto the console.

Credits: wilswong