German “Design Oscar” for Audi A5 Coupé

The Audi A5 Coupé was the winner of Germany’s highest official design prize in the category “Design Award – Product Design Gold.”

Axel Strotbek, Member of the Board of Management of AUDI AG for Finance and Organization, accepted the “Design Award of the Federal Republic of Germany 2010.” Strotbek sees the A5 as “a clear design statement for sportiness and elegance. It also offers an extremely dynamic and very comfortable driving experience.” And for de Silva, the “father” of the vehicle, one thing is certain: “The Audi A5 Coupé is the most beautiful car I have ever designed.”

This is the fourth time that an Audi model has won this most prestigious of all official German design awards, with the Audi A4 Avant, the Audi A3, and the Audi A2 preceding the Audi A5 as winners of the coveted award.

“Audi’s Design team and I are thrilled by this accolade. It convincingly acknowledges the Audi brand’s design excellence. The A5 Coupé boasts the genes of a design icon, and it’s great that the judges also see it this way,” says Stefan Sielaff, Head of Audi Design. “The Audi A5 Coupé continues the tradition of the classic two-door sport/touring coupé: executed powerfully and boldly via elements of Audi’s progressive design language,” adds Wolfgang Egger, Head of Audi Group Design.

The customers also appreciate the design of the A5. Between its market launch in June 2007 and the end of January 2010, Audi has delivered more than 126,000 units of the A5 Coupé to customers worldwide. The largest single markets for the A5 are Germany, Great Britain, the United States, Italy and France.

Credits: wilswong