BMW Launches Exclusive Privilege Programme In Singapore For Its Most Exclusive Customers

BMW Launches Exclusive Privilege Programme In Singapore For Its Most Exclusive Customers

Gerald Yuen
Gerald Yuen
27 Oct 2022

BMW Asia has unveiled the BMW Excellence Club in Singapore, where customers got up close with three new models at an invite-only event at Capella Singapore. On display were the all-new BMW 735i, BMW i7 xDrive60, BMW 840i Gran Coupé, and BMW X7 xDrive40i.

“Today, we begin a new chapter of luxury in Singapore,” said Mr. Lars Nielsen, Managing Director, BMW Group Asia. “In addition to having the ability to choose between a range of luxury models, these customers will now automatically become members of the BMW Excellence Club. They will have unprecedented access to cultural events, exclusive gastronomical experiences, and unique driving experience in Singapore and abroad. This membership is like no other and demonstrates our commitment to being the ultimate in boldness, prestige, and privilege.”

The BMW Excellence Programme includes invites to local and international events, including special previews for the newest BMW models. Customers can also enjoy BMW track events at international BMW Driving Experience Centres.

Two-way airport limousine transfers are also available for three years. Customers will also be offered a cleaning and polishing package by BMW experts.

Access to BMW’s Service Inclusive Plus and BMW Extended Warranty program provides customers with a package covering all wear and tear parts and comprehensive protection against unprotected costs. They can opt to have their cars collected from and delivered to preferred locations for their servicing appointments.



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