DENZA Is Now At Zhongshan Park
Experiential showcase made possible by collaboration between Sime Motors and 1826 Collective.
DENZA, BYD’s premium EV brand, has launched a first-of-its-kind experiential showcase at Zhongshan Park through a partnership with Sime Motors and 1826 Collective.
Set in nature, the showcase introduces the DENZA D9 luxury MPV in an immersive, sensory-driven environment. The concept reimagines the traditional car showroom by offering the public a unique way to experience modern electric luxury living.
This strategic partnership brings together Sime Motors’ automotive legacy and 1826 Collective’s innovative, experience-driven approach to redefine DENZA as a luxury, eco-conscious EV brand.
What can we look forward to?
It combines vehicle exploration, test drives and curated dining in a serene natural setting. Guests get to enjoy a bespoke tasting menu reflecting DENZA’s luxury identity, with personalised guidance provided by dedicated Experiential Hosts throughout the experience.
Why Zhongshan Park?
Zhongshan Park (Jalan Rajah, Zhongshan Park #01-02 & 03, S329133), representing urban tranquility and environmental renewal, is the perfect setting for the DENZA experience. It reflects the brand’s commitment to sustainable luxury, providing a serene space where modern technology, nature and heritage blend harmoniously.
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