Mercedes-Benz Pulls Up Courtside For Singapore Tennis Open 2026
Newly elevated to WTA 500 status, the Singapore Tennis Open gets a Mercedes-Benz makeover both on court and at the Mercedes-Benz Studio Singapore at Gardens by the Bay.
This year marks Mercedes-Benz's first-ever partnership with women's tennis, and Singapore is one of the stages where it's playing out. The Singapore Tennis Open, running from 21 to 27 September at The Kallang, has been bumped up from WTA 250 to WTA 500 status - and Mercedes-Benz is showing up as the tour's new Premier and Exclusive Automobile Partner.
On court, the brand's logo sits on the net for every match, while an electric GLC anchors the Fan Zone and a squad of CLA Shooting Brakes ferries athletes around.
Away from the action, Mercedes-Benz Studio Singapore, located in Gardens by the Bay, has been dressed up for the occasion with a large Wilson tennis-ball display, two tournament-themed drinks, and a game guessing how many balls fit in a car's front trunk - all tied to prize giveaways, including one triggered by spending S$20 or more in-store.
That same Studio also earned a global first: it hosted the WTA's official draw ceremony on 19 September, where match-ups were unveiled and the newly designed kebaya-inspired trophy made its debut. The Studio itself stays open to visitors at no cost throughout the week.
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