PUMA Turns Singapore's F1 Week Into A Full-On Motorsport Playground
Two F1 drivers, a pop-up on Somerset and karting finals at Sentosa - PUMA's race week lineup is stacked.
PUMA Southeast Asia is going big for this year's Singapore Grand Prix, launching "Own Your Speed" - a campaign running 5 to 11 October across six regional markets, and its most ambitious motorsport push to date.
Kickoff is 5 October with a 5km night run along Marina Bay. The next day, PUMA unveils "The Speed Station" at 313@Somerset - a joint Ferrari and McLaren pop-up with a racing simulator, open through the 11th.
The standout moment lands on 7 October, when Ferrari's Charles Leclerc and McLaren's Lando Norris arrive for fan meet-and-greets. Fans can enter for a shot at meeting Leclerc via PUMA Singapore's Instagram, with Norris details to come. PUMA stores also feature message walls and photobooths.
From 8 to 9 October, the focus shifts to car culture with community meetups at HyperDrive, Sentosa's indoor electric go-kart venue. The week closes on the 11th with a live watch party at Paulaner Bräuhaus.
PUMA has also partnered with HyperDrive on "Levelled-Up Racing," a karting contest running until 30 September, with the top 40 racers competing in an 4 October final for hotel stays, gift cards and more.
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