DS Automobiles on the Offensive With Three World Firsts

With its DS 4 Crossback Concept, New DS 4 & DS 4 Crossback and the DSV-01 Formula E car, DS Automobiles was on the offensive at the 2015 Frankfurt Motor Show. DS chose this event for the world premiere of New DS 4 and DS 4 Crossback and the DSV-01 fully electric Formula E race car. DS also unveiled the DS 4 Crossback Concept, a show car with its sights set on the future. At the same time, the spotlight was on DS Connect, with demonstrations of this connectivity offering for visitors. There were also screenings of the new adverts featuring Baby DS, the latest brand model.

OneShift Editorial Team

30 Sep 2015

New DS 4 and DS 4 Crossback perfectly embody the character of DS vehicles, with:

A new front end featuring the brand’s signature ‘DS Wings’ grille (directly inspired by the Numéro 9 concept car) and new DS LED Vision headlamps.
New DS 4 gaining the latest technology, including CarPlay compatibility with the most recent Apple iPhones.
High-performance engines of up to 210hp with low CO2 emissions.
Refined interior design, including the Nappa leather upholstery and the option of ‘watch strap’ semi aniline leather seats, which is exclusive to the DS brand.

With New DS 4 and DS 4 Crossback, the DS brand is going on the offensive in the compact premium segment.

New DS 4 features a unique body design. With its new, more powerful stance, this latest version meets all the expectations of a premium hatchback, complete with the promise of performance for the driver. A key characteristic of today’s DS models is customisation. Initiated on DS 3 in 2010, New DS 4 introduces a two-tone offering with a choice of four colours for the roof and rear spoiler, the door mirrors and wheel centre caps.

The optional Perla Nera Black, Whisper Purple, Virtual Blue or Tourmaline Orange finishes on the roof mean that up to 38 colour combinations are possible. There are nine body colours, including three new colours: Tourmaline Orange, Artense Grey and Platinum Grey. This new ‘bi-tone’ option is unique in the premium compact segment and allows customers to adapt their car to their personality and lifestyle.

New DS 4 Crossback is aimed at customers looking for 'urban and extra-urban adventure’. Versatile in concept and design, this new vehicle displays strong styling features including black wheel arch trims, a differentiated front end and rear spoiler also finished in black, and grey roof bars. Its status is further underlined by its black door mirrors, door sills and carpet mats and a ride height that is 30mm higher than the hatchback version. This car offers an alternative to conventional hatchbacks in this segment.

The Frankfurt International Motor Show was the setting for the first official public appearance of the DSV-01, the Formula E car of the DS Virgin Racing Team. The car will then set off to compete in the first leg of the upcoming Formula E World Championship in Beijing on 24 October 2015.

A fully electric single-seater, the DSV-01 was born out of the partnership between Virgin Racing, which has already participated in the Formula E World Championship, and the DS brand. The automaker founded DS Performance, its motor sport division led by Yves Matton, for this very purpose. The DS Performance engineers have developed the electric motor and gearbox for the DSV-01. They also designed its cooling system, and rear suspension. The engine management system was designed in partnership with Magneti Marelli. Much more than just an R&D laboratory, DS Performance showcases the technological expertise and avant-garde spirit of DS.

Credits: Oneshift News Team