Europe: New Rolls-Royce Ghost launched
In September 2009, the new Rolls-Royce Ghost was formally launched to the world.

[B]DESIGNING THE FUTURE[/B]
Ghost’s flowing lines are dominated by its majestic ‘Yacht Line’ styling. Large, uninterrupted surfaces flow between finely sculpted horizontal lines that provide definition.
Together, the upward-sweeping sill line and low-cut roof create a powerful profile, almost as though the cabin has been pushed toward the rear.
Powerful shoulders and flanks draw in sharply as they flow from the rear wings to the tail lights, while touches such as the optional chromed exhausts hint at Ghost’s more dynamic nature.
While incorporating classic Rolls-Royce design cues – the elevated prow, long bonnet, short front overhang, sharply raked A-pillar and elegant tail – Ghost exudes an informal aura. Contemporary touches include self-righting wheel centres and the Xenon headlamps that frame the latest evolution of the Rolls-Royce grille. Here the sides of the intake have been curved inwards and the vanes set back into the opening.
The central principle of delivering simplicity out of complexity runs throughout Ghost. Everything is designed, engineered and crafted to enhance the drive and ride experience, not to complicate it.
"Ghost is as refined and cosseting as anything this marque has ever produced." - Charles Coldham, Interior Designer
[B]INSIDE THE GHOST[/B]
Inside Ghost, the interior design team has come up with a contemporary ambience while staying true to Rolls-Royce Motor Cars’ traditions of fine materials and peerless comfort.
There are elegant, frosted lamps and chrome door handles, traditional violin key switches and eyeball air vents, frosted white dials and refined instrumentation.
Deep-pile carpets can be complemented by optional lambswool floor mats for a truly luxurious feel. Ghost is entered through substantial doors. Housed within the front doors are integrated Teflon-coated umbrellas.
Within Ghost’s ample doors and high shoulder line, occupants feel serene, cosseted and safe. In the rear, the intimate ambience of the lounge seat is emphasised by its position behind the C-pillar, heightening the sense of privacy.
The informal seating creates a convivial environment, its slight curve allowing you to turn more easily towards the person next to you. Its elevated position gives a clear view past the electronically retracting Spirit of Ecstasy to the road ahead.
Individual lounge seating is offered as an alternative to the standard lounge configuration. This allows the addition of a massage function and also perforated leather for a cooling stream of air from the seat surface.
Auxiliary rear climate control allows the passenger to regulate the temperature of the air on their side of the car, without intrusion on the other. A cool box with interior illumination and integrated champagne glasses is also available.
[B]GHOST POWER[/B]
The Ghost is powered by a brand new, 6.6 litre twin-turbo V12 engine, unique to the model. Featuring direct injection, it produces 563bhp – enough to propel Ghost from 0-100 km/h in just 4.7 seconds* and on to an electronically governed top speed of 250 km/h.
With 780 Nm of torque available at just 1,500rpm, delivery of power is immediate and extremely smooth.
Power is transmitted through an eight-speed, shift-by-wire, automatic ZF gearbox. What this achieves is a feeling of endless, surging power, which is illustrated by the power reserve gauge on the fascia, replacing the more common rev counter. The new powertrain delivers this performance while emitting just 317g/km of CO2. Fuel consumption is 20.8 mpg / 13.6 l/100km.*
Safety remains paramount and the very latest technologies are used in Ghost. Side-impact beams in the front and rear doors combine with progressive rear crumple zones to absorb impacts.
The Advanced Crash and Safety Management (ACSM) system takes measurements 2,000 times per second from sensors located around the vehicle. The ACSM uses this information – in conjunction with the engine and chassis management systems – to judge which safety features to deploy in which areas in the event of an accident.
If necessary, ACSM will activate – among other things – seatbelt pre-tensioners and all encompassing airbags surrounding the cabin, creating a safe zone for all occupants.
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Credits: JRC


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