Fancy BMW Designed Earbuds?

Fancy BMW Designed Earbuds?

BMW Group Designworks USA, together with Sennheiser, have came out with 3 ranges of earphones.

OneShift Editorial Team
OneShift Editorial Team
09 Jan 2010

The partnership has resulted in one of the earphones, the CX680, to be honoured with a International CES Innovations Design and Engineering Awards Honoree title.

To fit specific target markets of exclusivity, technical excellence, and sports performance each earphone range features an individual iconic design.

Led by the strategic design consultancy’s Singapore Studio, that has extensive experience with consumer electronics products, all three studios including Los Angeles and Munich worked closely together during the design process of the earphones.

The 3 ranges include:
- The 980 series is designed to appeal to those looking for a premium solution to their mobile music needs, the premium range is the epitome of refined design.

- The 870/880 series is to give an iconic identity marked by engineering precision and performance.

- The 680 series will appeal to the sporty types with innovative detailing and dynamic forms that are used to fuse Sennheiser’s heritage of technical excellence and Adidas’ sports performance spirit into one cohesive design language for the sports range of earphones.

No dates was given for the launch of the product.

Credits: wilswong

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