Ferrari Store Opens at Marina Bay Sands Singapore
The Ferrari Store Singapore celebrated its official opening in grandiose style with the attendance of F1 Driver, Fernando Alonso. Together with VIP guests and Ferrari fans gathered at Marina Bay Sands, the Scuderia Ferrari driver authenticated the Singapore store with his grand flourish. The relocated Ferrari Store Singapore unveils to the city state the brand's new retail concept. With an emphasis on its products, the latest design elements and fixtures brings together Ferrari's history and heritage amidst the backdrop of a modern aesthetic. Boasting 175 square meters of retail space, the store also features two main window showcases where Fan and Lifestyle products are displayed.
The Fan area, encompassing the first section of the store, proudly demonstrates Ferrari's core racing-defined brand values of dynamism and speed. The spirit and heart beat of the Scuderia Ferrari race team can be felt pulsating through the full-sized replica F1 racing car, and other hi-tech materials and finishes.
The Lifestyle area features an atmospheric palette of colors and textures, filling the retail space with distinct Italian tradition, history and elegance.
The Ferrari Store Singapore is a concrete embodiment of Ferrari, of the 'Made in Italy' label, of the effortless combination of style, elegance and functionality.
Credits: Oneshift News Team
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