Fiat Shows Support for Aston Villa Football Club

Fiat Shows Support for Aston Villa Football Club

OneShift Editorial Team
OneShift Editorial Team
03 Aug 2010

Fiat Group Automobiles UK is to extend its football associations following the announcement of a new fleet deal with high-achieving Premier League club Aston Villa Football Club.

The company is already official vehicle supplier to the England football team and Wembley Stadium, and this new arrangement marks a move into top-level club soccer.

The four-year agreement, which kicks off today (2 August) – just before the start of the new Premier League football season – includes Fiat cars and Fiat Professional commercial vehicles, and is the latest in a series of high profile deals which also include tie-ins with British Cycling, and the BSM driving school.

The arrangement perfectly complements the history and heritage enjoyed by both businesses – Fiat has produced around 90 million vehicles since it was founded in Turin in 1899, while Aston Villa FC formed in 1874 and was a founder member of the Football League in 1888.

Fiat’s award-winning 500 city car, the new Fiat Punto Evo, new Fiat Doblo and rugged Fiat Ducato are among the vehicles being taken by Aston Villa. With such a huge fan base at the football club, the deal will increase awareness of the Fiat brand among thousands of potential customers.

“This is another fantastic opportunity for both Fiat and Aston Villa,” says Andrew Humberstone, Managing Director, FGA UK & Ireland. “We are enjoying considerable success with current sports tie-ins and I am sure this latest deal with Aston Villa will bring us similar results.”

“Aston Villa represents a key partner in the newly launched MyFiat loyalty card,” adds Paolo Lo Monaco, Finance and Business Development Director, FGA UK & Ireland. “And on top of the significant cross-marketing opportunities from the loyalty card, the partnership will offer Fiat brands major exposure into the Birmingham automotive market through both the retail and corporate environments of the Aston Villa network.”

Aston Villa’s Chief Executive, Paul Faulkner says: "We are delighted to be entering this partnership with a leading international brand such as Fiat. Not only will this relationship benefit our fans by providing them with special terms on vehicles, it is also part of our continuing plan to develop and strengthen key commercial partnerships off the field alongside a successful team on the pitch.”

Credits: wilswong

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