First Look: Ford Mustang V6 DUB Edition

s part of the campaign, the TV ad also includes an appearance by the new DUB Edition Ford Mustang V-6, which is available this fall.

“We’re introducing a whole new breed of Mustang with the V-6 – one that adds technology and fuel economy to the ‘fast, fun and affordable’ heritage that has made Mustang America’s favorite pony car for 46 years,” said Steve Ling, Ford car marketing manager. “We will be reaching out to a broad audience because this vehicle is going to appeal to a variety of different people.”

Ford will use extensive digital advertising and social media to share the Mustang V-6’s strong technology story with mainstream consumers, and there is quite a story to tell – from the advanced powertrains that deliver unsurpassed horsepower and fuel economy to the 11 class-exclusive features, including SYNC®, Glass Roof, HD Radio® and MyKey™.

Digital advertising will target younger enthusiasts and women. All ads will ultimately direct people to the Mustang website at www.fordvehicles.com/Mustang where they will find more detailed information about the vehicle, engineering commentaries and animations that show the technology behind the engine’s power and fuel economy.

Two hot custom Mustangs will go on the road with the DUB Magazine tour, which travels to various cities across the country through November.

The 2011 Ford Mustang 5.0 that DUB Magazine tricked out for Grammy Award-winning artist Nelly will be on display at the show. The vehicle features a glossy black exterior paint job, flat black racing stripes, and 22-inch Pirelli tires in the front and 24-inch tires at the rear. Also part of the tour will be the 2011 DUB Edition Ford Mustang V-6, which Ford will begin producing in August 2010.

Credits: wilswong