Ford Unveils All-new Global Small Car Concept in Brazil

“Ford has a long history in Brazil, bringing development, jobs and growth to the region,” said Bill Ford. “As an integral part of our global growth strategy, we are committed to bringing world-class products to Brazil and to helping the region create global vehicles for the rest of the world.”

The vehicle strategically positions the company to address global demand for sub-B compact vehicles, a segment that is projected to increase to approximately 6.2 million vehicles by 2017. Anticipated to grow by 35 percent from 2012 to 2017, this compact vehicle segment would far outpace the industry growth rate by 12 percentage points largely on the back of surging demand from urban consumers in developing countries.

Designed with many features normally reserved for more expensive vehicles, the all-new Ford KA Concept offers class-leading fuel economy, a roomy interior with comfortable seating for five, best-in-class air conditioning, and a host of useful technologies such as a central docking station for mobile devices and Ford SYNC. These are amenities that are important for compact car buyers who are demanding an ever more robust package of features at an reasonable price.

The Ka Concept is the second vehicle developed by Ford Brazil following the highly successful EcoSport compact utility. It represents a critical entry in emerging markets such as South America and South Asia, which will jointly make up 44 percent of the global sub-B compact vehicle segment by 2017.

The Ford Ka Concept features a best-in-class interior design with quality craftsmanship not often found in such an attainable vehicle. Inventive features include a shoe console side stowage that complements a device-docking station that will serve as the driver’s connection point to the world of mobility.

Credits: Oneshift News Team