Geneva Motorshow News: Proton Concept by Italdesign Giugiaro
Italdesign Giugiaro with Proton is introducing Emas, a family of low environmental impact cars that is set to revolutionise traditional segmentation in the car market.
The design, created with the Malaysian manufacturer PROTON is based on a plug-in hybrid drive system designed with Lotus Engineering and was developed with the aim of optimising the available on-board space and car access ergonomics.
“We have created a family of models in different configurations but all offering the passenger room of a medium-category car while maintaining the exterior dimensions of a compact mini. The architecture has been designed in such a way as to allow us to outfit an infinite number of variants without compromising the car's great comfort and extensive interior space” explained Giorgetto Giugiaro, Chairman of Italdesign Giugiaro.
With 25 years in the automotive sector PROTON has produced 15 car models to date that have sold more than 3 million units throughout the world and is now ready to expand its horizons with a range of revolutionary cars that meet international standards.
The name, Emas, meaning “gold” in Malay, is the acronym for Eco Mobility Advanced Solutions.
Credits: wilswong
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