Global News: Nissan Introduces New V-Platform for Compact Cars

As an integral part of a global breakthrough project, Nissan Motor Company announced the imminent introduction of an innovative V-Platform and an all-new global compact car that will employ this technology.

Breaking with traditions that focused on launching production in established markets like the U.S., Europe and Japan, Nissan has instigated revolutionary measures to start production of a completely new model at overseas manufacturing sites such as India, China and Thailand. To achieve this goal, an all-new production process has been incorporated to maintain Nissan’s ‘no compromise’ high quality levels, great packaging and competitive pricing.

This project was borne out of three critical factors: growing customer needs for compact cars in emerging markets, the fact that Nissan has not had a strong presence in this segment which occupies more than 20% of the world market, and the opportunity that such a global strategy gives Nissan to utilize both global reach and technical capabilities.

To co-ordinate this unprecedented development effort, that will see the V-Platform incorporated into at least two other models over the next three years, Nissan put together a unique team of specialists boasting industry-leading experience and know-how in production, localization and product planning.

With the world premiere of Nissan’s new global compact car slated for a Geneva Motor Show reveal in early March 2010, and other models based on the same platform to follow soon after, Nissan’s new V-Platform based vehicles will set a new global standard.

Credits: wilswong