Kumho Tires Rated Top Level at European Tire Test

Kumho Tires was the only Korean tire manufacturer to receive the top rating, and ranked 3rd place among fourteen tire manufacturers including Michelin, Continental and Dunlop.

The tire test encompassed an assessment of handling, braking, driving comfort and fuel efficiency. ECSTA HM received good ratings in most of the test categories including handling, braking, steering and hydroplaning. Auto Bild wrote, "Kumho Tires' ECSTA HM received high scores in most test categories, especially in those of noise and hydroplaning."

Previously, ECSTA HM also tied 2nd place at tire test by German magazine Autozeitung in 2009. With an upgraded UHP tread compound technology, ECSTA HM boasts enhanced driving stability and extended product life. Europe is one of Kumho Tires' key markets which take up 30% of its overseas sale, and the good ratings will help the company increase the sales of ECSTA HM in the market.

The other rated tyres in the same category as the Kumho are Dunloop SP Sports Fast Response and Continental PremiumContact 2.

Auto Bild is one of the most influential automotive magazines in Europe, with circulation of 660,000 copies in 35 countries every week. The magazine's annual tire test results are widely recognized as one of the most credible source for product quality and the most influential data for consumers' actual purchasing decisions.

Credits: wilswong