New home for Alfa Romeo
New showroom at Leng Kee to provide better brand visibility and more convenience
Alfa Romeo yesterday celebrated the opening of their newest showroom.
Located at 11 Leng Kee Road, it occupies what used to be Cycle & Carriage Citroen's local showroom. Renovated to reflect the passion and spirit of motoring that is at the heart of the Alfa brand, the showroom will play host to some of the most beautiful cars, in addition to a very select range of Alfa Romeo merchandise and collectibles.
With Alfa Romeo celebrating their 100th Anniversary in 2010, the Leng Kee address is expected to provide a central location and platform for centennial celebrations. In fact, the showroom was inaugurated to the bellow of Alfa’s supercar, the 8C Competizione, of which there are only 500 in existence.
This is the first time in the marque’s history that they had such a prime location, so it is expected that traffic at the showroom and interest in the brand will increase dramatically. Along with this increase in accessibility for car shoppers comes a range of activities aimed at exposing the brand to people.
The brand is currently on track to almost double their 2008 performance for the 2009 calendar year - 160 deliveries is predicted.
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