Nissan amps it up for Formula Drift 2009

Spectacular powerslides, edge-of-your-seat action and unbridled adrenaline rush – fans of Nissan cars can witness the prowess of ferocious engines and more while pre-converts can prepare to face temptation head-on at the Formula Drift 2009.

As a sponsor powering the highly anticipated event, Nissan will participate in a series of activities specially lined up for motor sports enthusiasts. The Nissan 370Z, launched in Singapore just this year, will be the Official Formula Drift Car 2009 and Official Formula Drift 2009 Safety Car for the event.

The stunning Nissan 370Z will be used for drift demonstrations and showcased at the arena along with iconic Japanese super car, the Nissan GT-R, promising a power-packed offering to please any car performance addict.

Visitors to the event can expect phenomenal, heart-stopping drifting action by some of the most skilled drift drivers in the world, including Singapore’s very own Team Goodyear Binter Singapore driver, Ivan Lim, a drifting expert who has trained extensively under renowned drift driver, Ken Nomura, at Sekia Hills in Japan.

"The Formula Drift combines spectacle, technical prowess and the ultimate passion in motorsports, making it an excellent platform for Nissan to resonate with ardent car lovers in the region and inspire a new generation of drivers,” said Mr. Ron Lim, General Manager, Sales and Marketing, Tan Chong Motor Sales.

"The Nissan 370Z is reputably the most desirable sports car in the world and it is truly exciting for it to be named the Official Formula Drift Car 2009. Every element of the Nissan 370Z is designed, sculpted and engineered to maximise driving experience and its powerful engine is built for nothing less than the most dynamic of performances," he added.

In an effort to generate greater road safety awareness amidst the breathtaking display of techniques, Nissan is also partnering the Traffic Police for the Road Safety Outreach 2009, which was launched in conjunction with the Formula Drift 2009.

Safety has always been a core consideration in Nissan cars and this collaboration and corporate social responsibility initiative is a testimony to Nissan’s pledge to road safety.

More information on Formula Drift can be found at www.formuladrift.com.sg

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Credits: JRC