Nissan bracing themselves
Nissan facing tough times in the US
Times are tough in the US auto industry, and Nissan CEO Carlos Ghosn doesn't see the situation improving any time soon. Ghosn and company are under the assumption that overall US sales will fall significantly, compared to just three years ago. And to complicate matters, the Japanese automaker expects steel prices to rise either later this year or early in 2009, which would put further strains on the entire industry.
While times are tough, Ghosn does see a silver lining for Nissan, as the Japanese automaker has a full lineup of fuel efficient cars that customers are buying - and that should translate into increased market share.
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