PML’s New BMW Loyalty Programme Offers Travel And Lifestyle Perks
The five-year programme offers four membership tiers, with perks ranging from airport lounge access to yacht experiences.
Performance Motors Limited (PML) has introduced PML ONE, a five-year loyalty programme designed to reward BMW owners in Singapore.
The scheme has four tiers - Blue, Silver, Gold and Platinum - based on customers’ cumulative engagement with PML through vehicle purchases, aftersales services and insurance renewals.
Benefits include vehicle servicing and grooming, travel and hospitality privileges, and exclusive experiences. Platinum members can enjoy a yacht birthday experience, while Gold and Platinum members qualify for airport transfers and lounge access.
Buyers of higher-end models such as the BMW 7 Series automatically receive Gold status. Platinum is generally reserved for customers who own multiple BMWs or have repeatedly owned flagship models.
The OneGo by Sime Motors app lets members check their tier and manage rewards. PML says its range of partner offers and benefits will continue to grow.
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