Porsche comes out on top in customer satisfaction survey

Porsche comes out on top in customer satisfaction survey

Porsche AG continues to successfully meet the very highest quality standards in the USA, the largest export market for the Stuttgart-based sports car manufacturer.

OneShift Editorial Team
OneShift Editorial Team
09 Jun 2008

This is the conclusion reached by US market research institute J.D. Power in its latest “Initial Quality Study” opinion poll, which was published recently. Porsche secured first place for the third time in a row in the prestigious brand ranking – considerably ahead of the luxury Nissan brand, Inifiniti, and followed by Lexus, Mercedes-Benz and Toyota. 81,500 buyers of new cars were interviewed for the study.

J.D. Power assesses the level of satisfaction among buyers of new cars during the first 90 days following delivery of the vehicles. On the basis of a catalog containing 228 criteria in total, customers are asked to give their impressions of quality and workmanship.

The Porsche 911 Carrera came out on top in the “Premium Sporty Car” segment and was also voted the best car overall in the study. The Porsche Cayman was named second best in its class in the “Compact Premium Sporty Car” segment – after the Mercedes-Benz CLK. Meanwhile, in the “Midsize Premium Multi-Activity Vehicle” segment, the Cayenne SUV was awarded an excellent third place.

In Singapore, sales figures for Porsche for the first quarter of 2008 rose by 44%, compared to the same period last year. A total of 91 Porsches were delivered to customers in Singapore in the first quarter of this year, making Porsche the top-selling sports car in the luxury segment.

Over the years, Stuttgart Auto, led by Mr. Karsono Kwee, Executive Chairman, has been taking huge strides in ensuring that the true Porsche experience is delivered to all Porsche owners here in Singapore. Stuttgart Auto is the only Porsche approved importer in Singapore, and the two Porsche Centres (Leng Kee and Sungei Kadut) are fully equipped to provide complete maintenance and repair works with full factory warranty in Singapore.

Credits:

International News
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