Qoros 3 Hatch Wins Prestigious Red Dot Design Award
Normal 0 false false false EN-US X-NONE X-NONE /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin-top:0in; mso-para-margin-right:0in; mso-para-margin-bottom:10.0pt; mso-para-margin-left:0in; line-height:115%; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin;} Within weeks of its world premiere at the Geneva Motor Show, the Qoros 3 Hatch has won one of the world’s leading design prizes, a Red Dot Award. The second production model from the new international car brand based in China has been presented with an ‘Honourable Mention’ accolade by the Red Dot jury, which recognised the “striking and particularly successful detail solutions” of the hatchback model. The prize will be awarded on 7 July 2014 during a celebratory gala event in Essen’s Aalto Theatre. For the team led by Executive Director of Design, Gert Volker Hildebrand, this marks the second significant accolade this year. In early March the carmaker’s debut model, the Qoros 3 Sedan, received the Universal Design Award 2014 for outstanding product quality.
The Qoros 3 Hatch features a subtle evolution of the brand’s signature design cues, giving it a dynamic and youthful appearance. It is distinguished by its athletic profile and a ‘wedge-shape’ ready-to-go look – appearing to lower the nose and raise the tail – which is accomplished by the subtly flared wheel arches, chrome belt-line trim, and two-colour roof spoiler.
The rear passenger door windows feature a ‘hockey-stick’ trailing line that extends into the C-pillar to allow easier access for occupants into the rear seats. At the front, the headlamps, deep radiator grille, air intakes and boldly-contoured fog lamp recesses give the face a muscular ‘bite’ and provide energy and poise.
A long wheelbase, short overhangs and a coupé-like silhouette allow for generous interior dimensions in the Qoros 3 Hatch that measures around 4.40 metres in length. The large tailgate and the extremely spacious, versatile luggage compartment round off the carefully devised spatial concept.
The Hatch’s cabin is dominated by a clean, horizontal design theme to emphasise the length and width of the spacious interior. At the centre of the ‘floating‘ dash sits the innovative Qoros MMH™ (Multi Media Hub) 8-inch touchscreen, which provides access to the advanced QorosQloud™ 3G connected services platform.
The Qoros 3 Hatch was developed by an international team of experienced motor industry experts and new, young talent. Based on the same advanced modular platform as the Qoros 3 Sedan, it achieves the same high standards of design, engineering, production and safety that meet the most stringent international requirements, and features identical state-of-the-art technology which is not usually available in cars in the compact segment. Like the Qoros 3 Sedan, the hatchback Qoros 3 Hatch is produced at the brand’s all-new factory in Changshu.
Credits: Oneshift News Team
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